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The website r4v.co.uk states the following, "DVLA Number Plates and Personalised Car Registrations." I viewed that the webpage also said " Search 45 million Cheap DVLA Personalised Car Number Plates From 35! Our cheap car number plate prices are very competitive, with private car registrations starting very cheaply from as little as only 30 - see Cheap and Bargain Car Number Plates." They also said " Or call 0116 232 7950. New Style Cheap Number Plates and DVLA Car Registrations. Non-Dated Personalised DVLA Car Registrations Number Plates. Private Personalised Car Number Plates are Proven Investments." The meta header had Cheap Number Plates DVLA Car Registrations as the first search term. This keyword is followed by Personalised DVLA car registrations numbers, personalised number plates, and personalised car number plate which isn't as important as Cheap Number Plates DVLA Car Registrations. The other words they used was registration plate. private number plate is included but might not be seen by search parsers.